The Role of Internet in Business

The internet plays a major role in every aspect of our modern life. Internet technologies play a major role in business. As a business owner, knowing the role of internet in business will help you take advantage of the powerful opportunities it offers to grow you business and make operations more effective.

Here are different ways in which the internet has contributed to the success and growth of businesses.

Communication: The internet makes communication fast and cost efficient. Businesses use internet technologies such as Skype internet and video calls, email and video conferencing to make communication virtually instant.

Growth: The internet plays a big role in the growth of businesses. It gives businesses an opportunity to reach a wider global audience. Promoting through the internet is also a way to increase sales and reach the desired growth level. Business can also expand by having an online division.

Marketing: One of the role of internet in business involves marketing and advertising. Most businesses are taking advantage of the internet to market their products and services to a global audience. The most notable internet technologies here include search engines such as Google.

Networking and Recruiting: Social networking websites play a role in business networking by connecting like-minded professionals. Through the internet, people have found business partners and great employees.

Outsourcing services:The internet has helped cut costs by outsourcing services to countries where it is cheaper to provide these services. Apart from the cost reduction through the outsourcing role of internet in business, outsourcing enables businesses to concentrate on their core services and become more efficient.

Online Shopping Role: One role of internet in business is the birth of ecommerce websites and online payment solutions that allow people to shop online from the comfort of their own homes.

New Opportunities: The internet has opened up new business opportunities and giving rise to a group of successful online business owners. This is a powerful role as anyone can now start an online business.

The role of internet in business cannot be overstated. New businesses are taking advantage of the powerful role the internet plays in business to grow and succeed at a faster rate than was previously possible. Traditional businesses are also not being left behind as they are creating online divisions. A business owner can only ignore the role the internet plays in business at the peril of his or her business.

I’m All In: Transparency in Business

In my marketing firm, I always talk to my clients about transparency in business. People want to know who they are buying products and services from. Especially, in small businesses, customers want to connect with a person, not a brand. Hence the popularity of social networks like Facebook, Twitter and YouTube. It literally took me months of counseling one reluctant client they needed to be the “face” of their business and thankfully now they understand and see the value in what I was telling them. Another client I was working with, I was preaching the same thing, and now they’re the face of their enterprise as well on a National scale.

“But, I was a total hypocrite! I wasn’t being transparent and the face of my own business.”

During the first year and a half of being in business, I had no images of myself on my company website; however I did at least have a biography. For a very long time, even on Facebook my personal profile image was of my dog, Kingsley. On several networks, including LinkedIn I used an image of my company logo versus a picture of myself. I was determined to market my “business” and I left myself out of the equation and that equaled zero business transparency, which meant very few clients! Have you ever done this?

Slowly, I started taking my own advice and began posting my own image in several networks to promote my business AND I started networking off and online (having conversations vs. promoting my business) with other business owners. Wow, it was like magic and what do you know, I got increased traffic to my site and more inquiries about my services. In late 2010, I was somewhat forced into becoming completely transparent through the article written about me and my business (which by the way, I almost didn’t even bother responding to the reporter’s query, but that’s another story). I remember after the interview, talking to the reporter and physically cringing when she stated she would need a photo for the interview.

See, I was like a lot of you, yeah you! You know who you are. I wanted the clients, I wanted to be successful, I wanted to make money, piles of it, truth be told, but without completely putting myself out there. I was like that TuPac song “How Do You Want It”, “All I want is Money “F’ the Fame, I’m a simple [wo] man.” I wanted everyone to notice my great business, services and become my client, but not notice me, Bianca B. King. I know it sounds crazy, right? It’s not that I’m shy, but I always considered myself very private. This was true, but I had to dig deeper to figure out why I was behaving this way. The simple truth I discovered was, I was afraid…. afraid that people couldn’t relate to the “real” me. I feared I would be misunderstood, that people would judge me; that people would flat out not like me, not get what I’m about. My fear had me too concerned about other peoples’ perceptions. Have you ever felt this way? I had to learn to let go of fear and get on with my purpose.

“And guess what, it’s all true, whether we like it or not people are judging us.”

Some people CAN’T relate to me, and people DO judge me each day and I’m sure some people really DON’T get me. But so what! Why should I let that stop me from my full potential? I finally had my Aha moment when I discovered – I am my business and my business is me. You can’t really separate the two when you’re a budding entrepreneur and you have to be transparent to attract and retain customers, just like I had been telling my clients all along… ah, the awful irony. I’ve learned business transparency is essential to my success.

The bottom line is that I now fully give my business all of me, and not just the shiny fun bits that I think should be seen. I’ve learned that I can’t only have one foot in the water; I have to be fully immersed in order to achieve the level of success I desire. And now, since taking the plunge, what do you know, business is booming, to the point I had to hire two interns for the summer. It took me almost two years to accept this reality, a little slow you think… But now I’m All IN!

What about you?

Precisely What Do Small Business System Strategies Do?

Having a business system that is working in your favor may help save your small business money and time. To put it simply, by having your company network enhanced your staff should be able to execute work related duties despite their location or time of day. For a lot of corporations using a small business network system means that the staff can work from home even while opening all of their important work related info. For other corporations, utilizing a small business network signifies that staff members will be more productive because they will be in a position to check email messages, voicemails as well as faxes from one single inbox. No matter what the requirements are, learning how to implement company network solutions will make your firm more cost-effective and inevitably more profitable.

Let’s face it; there’s always the risk of somebody getting into your electronic documents that has no business viewing them. Unfortunately, you will find hackers out there who make use of the content on these documents to accomplish things like steal an identity or commit credit card scams. However, businesses such as Cisco provide business network solutions so that you can safeguard from this happening to your vulnerable records. The options which are provided will focus on making sure all your personal computers, fax machines and printing equipment are all linked together and totally safe. This is significant mainly because it can provide reassurance. Knowing that all of the important info is protected will let you sleep easier at night because there is no possibility of it being corrupted. Furthermore, small business network solutions function to maintain, or maybe improve, the speed of the current system. In addition to having reassurance concerning sensitive data, you can also feel comfortable knowing that your staff can perform their responsibilities in the most timely manner achievable.

No supervisor wants to waste time worrying if their network is protected. Usually, these people are occupied managing the daily operations of a business. Having small business network solutions applied to your current corporate system will allow you to spend your time where it matters the most; increasing profit for the organization. In short, business system solutions really are a modest investment considering that ultimately they are going to save you money by safeguarding critical data as well as permit you to be out there making profits for the firm.

Until recently small business network solutions have been something which very few managers knew about. The simple fact that online criminals can potentially get into a computer network and spy around has made understanding these solutions a must. The most profitable companies go one step beyond researching these remedies, they actually apply them. Implementing small company computer network solutions has saved many organizations valuable resources and time over the past several years. By making use of these methods you too can be one of the businesses who has a safe and secure small business network.